Directed by Federico Heller and Nigel Tierney. Composed by Lil Dicky and sung by over 30 major artists including Bieber, Ariana and Ed Sheeran. Featuring Leo Dicaprio. If this video doesn’t help saving the planet, nothing will.
Animals sing their truth on a journey commanded by Lil Dicky, who represents the entire human race. One might argue if the rapper fits the responsibility. But the fact is: Leo DiCaprio trusted him with the name of his foundation. And here at 3DAR, we certainly believe in the cause.
3DAR and RYOT built a solid co-production. Earth Song was developed in parallel with another co-production: a series called Gloomy Eyes, which premiered in Sundance and recently awarded best VR piece of SXSW. This partnership already launched two massive projects in 2019 and there will be many more to come. Earth Song already reached out to a million views within the hour and became trending topic worldwide.
Federico and Nigel share a very specific style for directing. They both have a background in storytelling, animation and art direction, with a great understanding on the language that catches the audience these days. Just like Lil’ Dicky does. The director’s duo and the rapper manage to raise awareness on climate change with an upbeat, creative and entertaining language. The piece launched on April 18th, 2019 at Ellen’s and Jimmy Kimmel shows reaching millions of people. So, like Mr. Dicky says, “We all live on the same earth, we’ve gotta save this planet”. Make sure you stop by WeLoveTheEarth.org
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