As a film director, there’s not much you can do without a good cast. As an animation director, you’ll get nowhere without great animators.

Character development for film and for animation are surprisingly similar in many aspects. An animator must deeply understand the personality and context of the scene. Micro subtle decisions are taken frame by frame. A great animator interprets the direction like an actor. 

When people started asking, “what did you smoke to do this?”...

Then it started to feel like we had some identity. It’s not easy to create content of your own that represents you. It always feels unfinished, incomplete. Then you publish it, and that’s it... it becomes real.